Market Positioning
A very important factor in marketing is how do you position your company or product in the market so as to look different and better than your competitors. You need to understand the perspectives or Drishtikone of your consumers/clients in regards to your product. What are their expectations and based on which you may offer them the best solution and position yourself like that.
Even if you are a B2B company, you can reach your clients digitally with the help of a corporate video. What exactly you want your clients to know? Your excellence in designing, quality, research or whatever is your strength, highlight the same in the video. The take away of your video should be the exact message you want your clients to know. Sometimes you may need more that one corporate video for different set of clients. It is better to have more than one video for different set of clients rather than having everything collated in one video.
Keep updating your corporate videos periodically, this helps you to maintain the freshness and appeal and also record your growth too. Think wisely and position your company exactly as your clients expect out of you.
We are Drishtikone Media Services, experts in making corporate videos, your digital marketing partners.